HoneyBook is a very good product for the business it was designed for: photographers, planners, designers, consultants — people who sell booked time and where the client experience is part of what is being bought. Proposals, contracts, scheduling and a polished client-facing flow are its strengths, and it does them well.
Custom-goods shops keep landing on it anyway, because it is the nicest-looking thing that does quotes and invoices. Then they discover that a business selling 144 embroidered hats in four colours and five sizes is not shaped like a wedding booking.
What HoneyBook costs
| Plan | Monthly | Billed annually | Team members |
|---|---|---|---|
| Starter | $36 | $29/mo | 1 |
| Essentials | $59 | $49/mo | Up to 2 |
| Premium | $129 | $109/mo | Unlimited |
On top of the subscription, HoneyBook charges payment processing on every payment: 2.9% + 25¢ on cards and 1.5% on bank transfers. HoneyBook restructured pricing in February 2025, and the Starter tier went from $19 to $36 — an 89% increase.
The step that catches shops out is Essentials to Premium. If the only thing you need is a third person on the account, team size alone takes you from $49 to $109 a month.
Quick comparison
| fulflo | HoneyBook | |
|---|---|---|
| Built for | Shops that make and ship physical goods | Creative service businesses selling booked time |
| Team members | Included at every tier ($39 / $79 / $149) | 1 / 2 / unlimited by tier |
| Payment processing | Your own Stripe account, plus 1% / 0.4% / 0% platform fee on card sales by tier | 2.9% + 25¢ card, 1.5% bank |
| Product catalogue with variants | Up to 3 option axes, per-variant pricing | No product catalogue |
| Inventory tracking | Yes | No |
| Production job pipeline | Yes, with job clock | Project stages, not production |
| Purchase order import from email | Yes | No |
| Online storefront | Included (Pro and above) | No |
| Reseller / B2B customer accounts | Branded portal, unlimited users | Client portal, one client at a time |
| Contracts and e-signature | Not built in | Core strength |
| Scheduling / bookings | No | Built-in scheduler |
| Free trial | 7 days | 7 days (30 via some promotions) |
Where HoneyBook is genuinely stronger
- Contracts and e-signature. Built in, well designed, and legally structured for service work. fulflo does not do contracts.
- Scheduling. A real booking scheduler with availability, which matters if you sell consultations or sessions. fulflo has none.
- Client experience polish. The proposal-to-signed-to-paid flow is genuinely nice, and for businesses where that flow is the product, it is worth paying for.
- Maturity and AI tooling. Established product, and most of the AI features are available from Starter upward rather than gated to the top tier.
Where a goods business hits the wall
There is no product catalogue
HoneyBook prices line items on a proposal. It does not hold a catalogue of products with options. A hoodie in six colours and five sizes, priced differently per combination, has to be rebuilt by hand every time it is quoted. fulflo supports up to three option axes per product with absolute per-variant pricing, so you build it once.
There is no inventory
Blanks, tumblers, patches and hardware are stock. HoneyBook has no concept of it.
There is no production
A job that has to be printed, pressed, engraved, cured, packed and shipped has states. HoneyBook has project stages for a service engagement, not a shop floor with a job clock and production days.
Purchase orders are invisible to it
If your work arrives as PDF purchase orders from resellers and distributors, HoneyBook has nothing for you. fulflo parses a forwarded PO into a job with line items, quantities and dates already populated.
Your customers are companies, not clients
A reseller ordering monthly is a different relationship from a bride booking once. fulflo gives each customer a branded portal — your logo, your business name on outbound email, your reply-to address — with unlimited free users, so a company can have three people in it without costing you anything.
The processing fee is theirs, not yours
HoneyBook's 2.9% + 25¢ runs on their rail. fulflo uses Stripe Connect: money moves into your own Stripe account and you keep your own processing relationship. fulflo does add a platform fee on card sales — 1% on Starter, 0.4% on Pro, 0% on Studio — so at Studio you pay Stripe's processing and nothing else, and ACH or check invoices carry no platform fee at any tier.
Which one should you pick?
Choose HoneyBook if you sell your time, contracts and scheduling are central, and you have one or two people on the account. It is a better fit for that business than fulflo will ever be.
Choose fulflo if you make physical products, you quote from a catalogue with options, you carry stock, you have a production process with real stages, and your customers are businesses placing repeat orders.
Common questions
Can I use HoneyBook for a print or embroidery shop?
You can, and plenty of shops start there. It works until you need a product catalogue with size and colour variants, stock tracking, production status or purchase order intake — none of which HoneyBook has.
How much does HoneyBook really cost?
The subscription is $36, $59 or $129 a month ($29, $49 or $109 billed annually), plus 2.9% + 25¢ on card payments and 1.5% on bank transfers. On meaningful volume the processing fees exceed the subscription.
Does fulflo do contracts and e-signature?
Not currently. fulflo covers quotes, jobs, proofs with approval history, invoicing and payment. If signed contracts are essential to how you sell, that is a real gap and worth weighing.
Can I move my data across?
Yes. fulflo imports customers, invoices, quotes, products, jobs and expenses from CSV with a column-mapping step and a preview before anything is saved.